Liked @paulkaplan’s suggestion that the property get renamed `showBranding` as we use ‘embedded’ in multiple ways that would get confusing.

The embedded project view is ‘playerOnly’, ‘fullscreen’ and ‘showBranding’.

* Export initial states for each reducer
* combine all gui reducers (excludes scratchPaint and intl)
* combine all initial states to create default guiState for preloading in www
* expect all of the gui state to be accessible at `state.scratchGui`

* Player mode

Add isPlayerOnly property on GUI. Move isFullScreen into mode reducer with isPlayerOnly.

Full screen needs to be a separate prop so that GUI knows what to show when exiting full-screen (either player-only or full editor).

- set `gui-body * {box-sizing: border-box;}` instead of expecting it to be set by the enclosing component/playground, and removed uses of content-box (adjusting sizes as needed) 
- Added `!isPlayerOnly` to the conditions for draggable sprites
- rewrote player example to use player mode.